3 Golden Rules of Email Marketing in 2021 (Podcast)
Everyone knows that email is the most powerful tool in digital marketing. Still, how many of us know how to get the maximum out of it?
In this episode, I have a chat with Joshua Chin, the co-founder of Chronos Agency. They are a world-class email marketing agency that generates over $200 million in revenue for its clients. Joshua shares his story about how he gained his knowledge and how you can change your email game. If you are just starting or you are planning on launching soon, there are some excellent tips that you can follow to increase your sales.
We go beyond the usual 10% off pop up and placing the subscribe button on the footer. Grab a pen and paper and write down these great points and scale up your email game today!
00:00 – Introduction
00:34 – Meet Joshua Chin
03:48 – How to get started with email marketing
06:06 – Golden rules of email
09:24 – Ways to grow your email list
11:18 – Segmentation in Klaviyo
16:00 – Getting the maximum from Klaviyo
19:58 – Split testing emails (A/B Testing)
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