Japan's Innovative Marketing Campaign is saving it from an economic crisis?
Book Recommendation: (The Design of Everyday Things)
In this video, we will look at the case study of one of the most innovative marketing campaigns and this currently an ongoing campaign in Japan. It is called the Cool Biz Campaign and it is literally saving Japan from a crisis. A short summary of the campaign is given below.
The Cool Biz campaign is a Japanese campaign initiated by the Japanese Ministry of the Environment in summer 2005 as a means to help reduce Japanese electricity consumption by limiting the use of air conditioning. This was enabled by changing the standard office air conditioner temperature to 28 °C (or about 82 °F) and introducing a liberal summer dress code in the bureaucracy of the Japanese government so staff could work in the warmer temperature.
This idea was proposed by the then-Minister Yuriko Koike under the cabinet of Prime Minister Junichirō Koizumi. Initially, the campaign was from June to September, but from 2011, when there were electricity shortages after the 2011 Tōhoku earthquake and tsunami it was lengthened. It now runs from June to October.
Check out Think School’s Online courses:
1. Learn how to communicate ideas like us with the Communication Masterclass:
2. Land your dream jobs and customers through the LinkedIn Masterclass:
3. Create a Perfect Resume in less than 3 hours with the Resume Masterclass:
Open a Demat Account & Start investing:
Want to buy the equipment we use?
Mobile holder for stand:
We research the financials of companies here:
To support our work you can donate here:
Follow Think School’s on:
#japan #coolbiz #marketingcasestudy