Japan's Innovative Marketing Campaign is saving it from an economic crisis?



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In this video, we will look at the case study of one of the most innovative marketing campaigns and this currently an ongoing campaign in Japan. It is called the Cool Biz Campaign and it is literally saving Japan from a crisis. A short summary of the campaign is given below.

The Cool Biz campaign is a Japanese campaign initiated by the Japanese Ministry of the Environment in summer 2005 as a means to help reduce Japanese electricity consumption by limiting the use of air conditioning. This was enabled by changing the standard office air conditioner temperature to 28 °C (or about 82 °F) and introducing a liberal summer dress code in the bureaucracy of the Japanese government so staff could work in the warmer temperature.
This idea was proposed by the then-Minister Yuriko Koike under the cabinet of Prime Minister Junichirō Koizumi. Initially, the campaign was from June to September, but from 2011, when there were electricity shortages after the 2011 Tōhoku earthquake and tsunami it was lengthened. It now runs from June to October.

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44 bình luận trong “Japan's Innovative Marketing Campaign is saving it from an economic crisis?

  1. This vedio appeared in my suggestion 2-3 times I ignored it just because the thumbnail, i think thumbnail does not represent the topic of vedio correctly

  2. Yet failing to correct harsh work culture environment leading to suicides. All those technological advances comes at a cost. We talk about energy conservation, climate change yet don't want to leave our never ending greed, that shows how much of a blunt and hypocrites we are. Where we want to lead with this blind growth? We fake , we lie, and doesn't have enough power to acknowledge it.

  3. When Modi did the same during pandemic and other ocassions, people and leftists said he was a an actor ! sad story!!

  4. The original India attire was to suit the local climate. It's our stupidity that is making us wear western clothes. Wearing a simple sari or a dhoti doesn't just keep one cool but it also saves cloth since there is lesser wastage due to the need for tailoring clothes and disposing of old ones because they just don't fit.

  5. Thanks from the bottom of the heart for giving such valuable information. Your chanel is a blessing in disguise.

  6. It's all about following your culture and scripture…
    Indians too wore kurta and dhoti and ladies Sari made of cotton…
    It's all the foolishness of forgetting the scripture and going western way… May june ki garmi me b dulhe miya coat pahane najar aate h…. Japanese always follows there scriptures…English is not there offical language….
    India instead didn't even have non veg as their diet and today they have malnutrition as a big challenge… It's all that degradation of culture which happened due to not reading and following the scripture which were fact based and scientific..

  7. Your video made me think about human centric solutions vs technology centric solutions. Take away mentioned in video about marketing (story telling) and inclusion of business in sparking the change is really good. Thank you for wonderful case study.

  8. Thanks for the video! In Bangladesh, people don't listen & care about political leader's speeches. Because the leaders are corrupted and unfaithful. They do every illegal activity and same time advise people not to do illegal activities. 🙂

  9. Amazing video, I didn't even know Japan had faced such a crisis and the solution they came up with is just brilliant.

  10. What about the 3 problems laid out at the beginning of the video? Were they solved? Any improvement done on those? Without that, this is simply BS.

  11. Important factor for blazing fast application of CoolBiz is that the communication sector is very integrated and have roots all along the Japan.
    For country like India with humongous population it is very difficult to pass the message and apply the policy on ground.

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