Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you’re sending. Watch this video all about the psychology of color before getting started on your own marketing graphics:

When you’re creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don’t want the colors in your design to appear off-putting or overwhelming to your audience.

This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs.

In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below:
1:07 Primary, Secondary and Tertiary Colors
2:05 The Color Wheel / The Color Picker
2:31 Color Nuances
3:45 Color Harmonies
4:06 Warm and Cool Colors
4:59 Complementary Colors
5:35 Analogous Colors
6:05 Monochromatic Colors
6:30 Triadic Colors
7:13 Split Complementary
7:42 Tetradic Colors
8:12 Square Colors
8:38 Color Meanings and Symbolism
8:56 Yellow
9:28 Red
10:03 Blue
10:32 Orange
10:52 Green
11:16 Violet
11:43 Pink
12:09 White
12:43 Black
12:59 Brown
13:23 Metallics

Dive into this video to learn all about the various meanings behind colors like yellow, blue, violet, pink and more. See real life examples using well-known color harmonies that can help direct your next color choice.

If you’re interested in learning even more about finding the right color scheme, check out this video by our CEO Payman Taei that will teach you all about it:

Check out the blog post version of this article to find even more information on marketing color psychology, like the human perception of color and what color theory means:



28 bình luận trong “Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?

  1. There are reflective and projection primary colors. If you are projecting color like a TV then it is Red, Green and Blue but when you are using color to reflect light like a painting then it is Red, Yellow and Blue.

  2. I couldn't get into the psychology, because as a printer, I know his color mixing explanations are equivalent to the incorrect and dumbed down versions given to elementary children. He deserves a popsicle, but I'm not interested in more incorrect information.

  3. L I T E R A L L Y every video on youtube. Read some good books if you really care to understand color. These random chipmunks can tell you about colors less than 5 year old kid.

  4. Imao, I don't believe any of this, somany pulling annoying thump nails in insta and YouTube. They are thinking the best thumb nails? As an artist I'm responding only the unique thumpnail, it's not matter which color are they used.

  5. Bless the people that make information like this avaliable for free. Subcribing liking and sharing. Thank you @Visme.

  6. i love your video but i do disagree about the primary colours. i believe the primary colours are black, magenta, yellow and cyan (CMYK).

    i also believe that these are the same colours that are used in colour printers that print the colour red (without having it set as a primary), which also leads me to believe that the colour red can be made by mixing the true primary colours.

    i could be wrong though, i frequently am.

  7. Colors directly effect the emotional state of humans. Remember when the government started to us light blue and orange. To brainwash people easier. No joke.

  8. The thing with color psychology is that it works in certain ways, and not in others. I shoot headshots for people, and often people, especially upper management people, will talk about color psychology in why they pick a certain tie, shirt, or dress. I always have to tell them that's not how it works. No one sees a purple shirt and goes wow, that person is so regal. They go wow, pale white guy in a dark purple shirt? He clearly doesn't know how to dress himself.

    Where colors come into play is logos and branding. Going back to purple, we see that as regal because when we think of things like velvet, crowns and money. If someone has a purple velvet jacket, they look rich, or at least they try to. Like Crown Royal, they use purple and they try to make their drink look expensive. All of their branding backs that up.

    What I'm trying to say is this stuff is real, it's based on the associations we've made with colors and things we've seen throughout our lives and through history. And they work. But they're not for everything. Don't start wearing red so you look more powerful. It doesn't work like that.

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