Marketing Color Psychology: What Do Colors Mean and How Do They Affect Consumers?
What does marketing color psychology mean to you? Each color has positive and negative connotations, and you want to be careful of the messages you’re sending. Watch this video all about the psychology of color before getting started on your own marketing graphics:
When you’re creating a logo, graphic or visual campaign for your business, choosing the proper color scheme is an extremely important step. You don’t want the colors in your design to appear off-putting or overwhelming to your audience.
This is why marketing color psychology is so essential to understand. Knowing how colors work together and what the different colors mean is key to creating beautiful designs.
In this video, Mike Ploger covers various marketing color psychology tips and tricks for choosing the right colors for your design. Follow along with each of the different sections below:
1:07 Primary, Secondary and Tertiary Colors
2:05 The Color Wheel / The Color Picker
2:31 Color Nuances
3:45 Color Harmonies
4:06 Warm and Cool Colors
4:59 Complementary Colors
5:35 Analogous Colors
6:05 Monochromatic Colors
6:30 Triadic Colors
7:13 Split Complementary
7:42 Tetradic Colors
8:12 Square Colors
8:38 Color Meanings and Symbolism
Dive into this video to learn all about the various meanings behind colors like yellow, blue, violet, pink and more. See real life examples using well-known color harmonies that can help direct your next color choice.
If you’re interested in learning even more about finding the right color scheme, check out this video by our CEO Payman Taei that will teach you all about it:
Check out the blog post version of this article to find even more information on marketing color psychology, like the human perception of color and what color theory means: